Originally from Texas, Aly Farinelli’s journey into real estate was shaped by her background in marketing and design. As the former owner of a marketing and design company dedicated to helping real estate agents grow their brands, she discovered a passion for the industry that led her to pursue her own real estate career.
Aly joined Keller Williams in 2018 and became a licensed Realtor® in 2021. In 2022, she joined the Alice Maxwell Team, quickly becoming an integral part of the group. Her dedication and leadership earned her the role of Director of Operations in 2023, where she combines her strategic mindset with her creative expertise to deliver exceptional service to clients and agents alike. In 2024, Aly added Certified Home Stager to her list of credentials, helping clients present their homes in the best possible light.
Aly's personal journey has taken her across several states, from Tennessee to Alabama to Florida, as her husband, Alex Farinelli, served in the U.S. Army. In 2017, after Alex’s military service concluded, they settled in Tuscaloosa—a place they proudly call home and where they are raising their three children: Sawyer (8), Gunter (6), and Rhett (4). With kids active in sports and extracurriculars ranging from baseball and basketball to dance and horseback riding, Aly thrives on balancing a busy family life with her career. When not working or cheering from the sidelines, she enjoys tackling home projects and creating beautiful, functional spaces.
Aly’s strong foundation in marketing, operations, and design, paired with her personal commitment to helping families find their perfect home, makes her an invaluable asset to the Alice Maxwell Team and her clients.