Alice Maxwell

To know Alice Maxwell is to love her. Warm, genuine, and endlessly energetic, Alice has built her career, and her life, around one simple philosophy: people don't care how much you know until they know how much you care. Since beginning her real estate career in 1993, that belief has guided every relationship, every client, and every milestone along the way.

A Tuscaloosa native, Alice's deep roots in the community and passion for serving others quickly established her as one of the area's leading REALTORS®. What began as a successful career as a single agent has grown into The Alice Maxwell Team-one of the top-performing real estate teams in the nation. Under her leadership, the team was recognized as the **#1 Real Estate Team in Alabama in 2021** and the **#1 Large Team in Alabama in 2025**, achievements that reflect not only outstanding results but an unwavering commitment to exceptional client service.

Alice believes real estate is about far more than buying and selling homes, it's about building relationships that last a lifetime. Many of her clients become lifelong friends, and her business continues to thrive through referrals, repeat clients, and the trust she has earned throughout the community. That same philosophy extends to her team. Alice is passionate about mentoring agents, investing in their success, and creating a culture where people feel supported, encouraged, and inspired to grow both personally and professionally.

Known throughout West Alabama for innovative marketing and forward-thinking strategies, Alice has also played an integral role in the marketing and sales of some of Tuscaloosa's most recognizable residential developments, including **Midtown Village, WestGate, Watercress, Hillhouse Condos, Ivory Bluff**, and many others. Her experience across luxury homes, condominiums, new construction, and development projects has made her a trusted resource for buyers, sellers, builders, and developers alike.

Giving back has always been at the heart of Alice's business. Whether serving clients, investing in her team, or supporting organizations throughout the Tuscaloosa community, she believes success is measured by the lives you impact. She has volunteered with Habitat for Humanity, supported Collegiate Recovery Community, served on the United Way Board, the Chamber of Commerce Board, the Board of Directors for Capstone Bank, and as an Elder at First Presbyterian Church. She also remains actively involved with The University of Alabama through leadership and advisory roles and was honored with induction into **The XXXI**, the University's prestigious all-female honor society recognizing exceptional leadership, service, and character.

Throughout her career, Alice has earned numerous professional designations, including **CRS, ABR, and GRI**, and has completed extensive industry training to continually better serve her clients. Her dedication has been recognized with honors including **REALTOR® of the Year** and the **Arthur B. Pope Award** from the Tuscaloosa Association of REALTORS®.

Away from the office, Alice enjoys life with her high school sweetheart and husband, Johnny. Together they have three children: Anne, Davis, and Stuart, all of whom have pursued careers within different areas of the real estate industry. They are also proud grandparents to five grandchildren and love spending time together on their mini-farm, where they enjoy caring for their donkeys and chickens. Alice also treasures time with her 99-year-old mother, Dee, along with family, friends, and their beloved dogs.

More than thirty years after entering real estate, Alice remains as passionate as ever about helping others. Her legacy isn't defined simply by awards or sales—it is built on relationships, generosity, and a genuine desire to make a difference. As she often says, *"I work hard, and I believe people don't care how much you know until they know how much you care."* Those words continue to define both Alice and The Alice Maxwell Team today.